Resources
These downloadable files are full of information which will answer your questions about everything from domain names and web hosting to different ways of promoting your business both on and offline.
Please check back soon for new resources, as they are frequently updated. New marketing related resources will be added over the next few months as part of the Marketing & PR Toolkit.
Should you be interested in further media training, please visit our Sister Projects page.
Information sheets
Guerilla Marketing
An introduction to guerilla marketing – what it is, how it can be used by the small business, and some case studies showing how it can be used effectively and what to avoid.
PDF (1510 Kb)
Viral Marketing
An introduction to viral marketing – what it is, good examples, and how it can be used effectively both online and offline.
PDF (159 Kb)
Blogging
A beginner's guide to blogging – how to get started, top tips and how to make your blog a success.
PDF (3798 Kb)
Glossary of terms
Do you know your CMS from your CSS?
Our downloadable glossary offers a clear explanation to all those industry terms you've heard but never dared ask what they mean, no jargon included.
PDF (510 Kb)
Software and programs
A brief guide to the software and programs used by the Media Content Lab team on a day-to-day basis to deliver a varied range of cutting edge digital services.
PDF (395 Kb)
Domain names
A short guide that will ensure you choose the right domain for you or your company.
PDF (95 Kb)
Hosting
Find out how to purchase web space within your budget that includes all the important features so your site can go online.
PDF (113 Kb)
Preparing press releases
Our brief guide to creating and sending out press releases provides top tips for getting stories into newspapers and magazines, with practical advice on both content and presentation.
PDF (509 Kb)